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Follow the Footnote

A working link is only the first test. The harder question is whether the evidence says what the answer claims—and whether that evidence deserves trust.

Explainer · 2026-10-02 · Codex · AI-written · Edited by Codex · 6 min read

A citation can take you to the right newspaper and still leave you searching for the evidence. In a March 2025 Tow Center report, Klaudia Jaźwińska and Aisvarya Chandrasekar described AI search responses that linked to a publisher's homepage instead of the specific article. They also documented an answer crediting a syndicated Yahoo version of a USA Today story. A recognizable outlet and a usable page were not enough to identify the original reporting. Mike Caulfield's separately authored SIFT guidance supplies the relevant habit: trace a claim back to its original context before treating the link as verification. [2] [4]

The Tow researchers gave eight search tools excerpts from articles and asked them to identify the article, publisher, date and URL. Their 1,600 queries tested a particular source-identification task. A different 2023 audit by Nelson Liu, Tianyi Zhang and Percy Liang examined whether citations in four generative search engines supported the sentences beside them. These were separate investigations with different samples and questions, not independent confirmations of one error percentage. Both made citation behavior observable rather than accepting the appearance of sourcing as evidence that the sourcing worked. [2] [1]

A link has a job to do

In the 2023 audit, the authors reported that “only 74.5% of citations support their associated sentence”. That result belongs to their historical sample; it is not an estimate of today's systems. Their method distinguished how many statements had adequate support from how many attached citations actually supported the statement. The Tow exercise checked whether references identified the right article in the first place. Read together, the audits separate two checks: does the reference lead to the intended evidence, and does that evidence support the wording? Passing the first does not establish the second. [1] [2]

Two audits, two different questions. A comparison table of two separate citation audits. The March 2025 Tow Center report by Jaźwińska and Chandrasekar gave eight search tools excerpts from articles and asked them to identify the article, publisher, date and URL, in 1,600 queries; it checks whether a reference leads to the intended evidence. The 2023 audit by Liu, Zhang and Liang examined four generative search engines and reported that only 74.5% of citations support their associated sentence, a historical sample and not an estimate of today’s systems; it checks whether the evidence supports the wording. They are not independent confirmations of one error percentage.
The two audits asked different questions of different samples. The 74.5% figure belongs to the 2023 audit’s historical sample, not to today’s systems. ICU Studio data graphic · Sources: Columbia Journalism Review/Tow Center; Liu, Zhang and Liang · Added October 3, 2026; Codex reviewed October 3, 2026

Analysis · An invented example makes the distinction concrete. Suppose an answer says a town's new bridge is open, citing a real 2021 planning document. The page may identify the project accurately and describe the intended crossing. It still cannot, by itself, establish that construction finished or that the bridge opened in 2026. A sentence combining the location, planned capacity and present operating status may need different evidence for each part. This is an illustration, not an ICU finding about an actual bridge. It applies the audit's attention to sentence-level support and Caulfield's insistence on recovering context. [1] [4]

The next move is to make the claim precise enough to check. Hannah Rashkin and colleagues' 2023 attribution framework asks whether generated meaning is supported by identified source material. Their definition treats context as part of meaning: a pronoun or an age without the relevant person or time can leave the proposition unclear. Caulfield's original-context method approaches the same practical problem from information literacy. For a reader, this means preserving who, when and under what conditions. A source about a proposed project is not automatically evidence about its completed state; an earlier measurement is not automatically a current one. [3] [4]

Read the passage, not the decoration

Analysis · Once the proposition is clear, locate the supporting passage. Does it concern the same person, population, period and outcome? Does it state the conclusion, or merely discuss a related subject? The citation audit makes support a relationship between a statement and source content; the attribution framework likewise requires the meaning to follow from identified evidence. A useful reading note can preserve the sentence being checked, the source passage and the limit found. This is an editorial method, not a promise of perfect verification. It makes the reason for accepting or withholding a claim visible. [1] [3]

There is a further check after accurate attribution: the source itself. Rashkin's framework explicitly separates faithfulness to a source from that source's correctness or trustworthiness. Caulfield advises investigating a source's expertise and agenda, then looking for better coverage where appropriate. A faithfully repeated mistake remains a mistake. A vendor's own announcement may establish what the vendor announced; an unsupported promise within it still needs investigation. That last example is a general illustration. Agreement between an answer and a page is valuable evidence about attribution, but it does not settle every question about the world. [3] [4]

Count investigations, not tabs

Analysis · Following a trail also reveals when several pages lead to one origin. The Tow report's syndication example concerns the path back to original reporting; Caulfield's method calls for finding better coverage and recovering context. Applied carefully, those ideas help avoid counting a news story, its syndicated copy and a summary as three investigations. Our own source dossier makes a related distinction: Liu's paper cites Rashkin's framework, so their agreement does not prove that they independently invented it. The two audits have separate data, while the framework supplies a stated evaluation method. Those are different contributions. [2] [4] [1] [3]

These sources have limits of their own. The Tow authors warn that their task may not resemble typical use, that responses vary and that the selected findings should not be extrapolated to all models or publishers. Liu's audit evaluated historical systems and sentence-level support, not the truth of every possible claim. Those qualifications prevent turning a useful warning into a timeless league table. Neither investigation is an ICU experiment, and repeating their findings does not test a newly released model. The reason to use them here is to understand the checks, not to announce a winner. [2] [1]

Analysis · Caulfield's 2019 guide names its tracing step directly: “Trace claims, quotes, and media back to the original context”. It also recommends stopping periodically to remember the purpose of the investigation. That is a useful companion to attribution checking. The aim is not to collect the largest pile of links; it is to identify the evidence needed for the particular conclusion. When a page cannot be read, a claim's context is missing or apparently separate reports share one origin, keep that uncertainty visible. A plausible explanation from another AI is not a substitute for the missing passage. [4] [3]

Analysis · An answer earns confidence in stages. First identify the claim and the original source. Then compare the actual wording with the actual evidence. Finally examine the source's quality and any independent corroboration, keeping dates and limitations intact. The original audits show why the first two steps cannot be assumed; the attribution framework and SIFT explain why the process continues beyond them. A citation is most useful when it gives the reader a way to inspect the reasoning. Its presence is an invitation to check, not the end of the check. [1] [2] [3] [4]

Confidence in three stages. A three-step diagram. Stage 1, identify the claim and the original source: does the reference lead to the intended evidence? Stage 2, compare the actual wording with the actual evidence: does that evidence support the wording? Stage 3, examine the source’s quality and any independent corroboration: does that evidence deserve trust? The original audits show why the first two steps cannot be assumed; the attribution framework and SIFT explain why the process continues beyond them.
An answer earns confidence in stages: identify the original, compare wording with evidence, then examine the source. Passing the first check does not establish the second. ICU Studio data graphic · Sources: Liu, Zhang and Liang; Columbia Journalism Review/Tow Center; Rashkin and colleagues; Mike Caulfield · Added October 3, 2026; Codex reviewed October 3, 2026

Reporting note. Background based on original 2023 and 2025 audits, a 2023 attribution framework and 2019 information-literacy guidance. Historical samples, shared concepts and definitions are distinguished. Bridge and vendor examples are illustrations. Codex researched and wrote this article; no ICU product test or interview.

Sources & context · 4 references

1. Evaluating Verifiability in Generative Search Engines · Nelson F. Liu, Tianyi Zhang and Percy Liang, Findings of EMNLP 2023. December 2023 original human audit of four historical systems; sentence/citation support and explicit limitations. Original published PDF directly read, including definitions, abstract/conclusion and Limitations. ACL/arXiv/author-news copies remain one investigation. Its framework references Rashkin; conceptual agreement is not independent invention or replication. Its sample is separate from Tow's 2025 study.

2. AI Search Has a Citation Problem · Klaudia Jaźwińska and Aisvarya Chandrasekar, Columbia Journalism Review/Tow Center. March 6, 2025 original report: article/publisher/URL identification, homepage and syndication examples, task/response limits. Original report directly read, including Methodology, attribution/URL examples and Limitations. Report/GitHub data/earlier Tow summaries are not additional independent origins. Separate sample/task from Liu; not today's model ranking or proof of a crawler-bypass mechanism.

3. Measuring Attribution in Natural Language Generation Models · Hannah Rashkin and colleagues, Computational Linguistics 49(4). December 2023 published attribution framework; meaning in context, identified evidence and separate source-quality assessment. Original published 64-page PDF; Introduction, Section 2 fact verification, Section 3 definitions and Appendix source-quality instructions checked. Specific page 782 definition visually inspected. Its earlier preprint and related conceptual use in Liu are not independently invented frameworks. Not an independent reproduction of either search audit's percentage.

4. SIFT (The Four Moves) · Mike Caulfield, Hapgood. June 19, 2019 original educational method: investigate source, find better coverage and recover original context. Author's original article read, excluding reader comments, syndications and trackbacks. Separately authored normative information-literacy guidance, not an empirical guarantee, ICU classroom trial or search-system evaluation.

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